Digital Strategy in Practice: A Masterclass at H-FARM College
In June 2025 I joined colleagues from JAKALA at H-FARM College for a masterclass with Master's students on how brands turn ideas into effective digital strategies, from social media and creator partnerships to advertising, media planning, and real-world case studies. The session was a chance to share practical experience from agency work and discuss how global brands navigate today's digital landscape.
From idea to digital strategy
Today's brands don't just communicate, they build relationships, engage communities, and create distinctive experiences. The central question for marketers is how to translate an idea into a strategy that works across channels, audiences, and business objectives.
At H-FARM College, Master's students explored this with experts from JAKALA, a company at the forefront of data, AI, and digital experiences, with headquarters in Milan and a presence in over 30 countries.
Advertising & media
From planning to execution, digital campaigns need both data and creativity. Media buying, programmatic advertising, and real-time analysis allow teams to reach the right audiences and refine strategies continuously, not just at launch, but throughout the campaign lifecycle.
The session highlighted how agency teams coordinate strategy, creative, media, and account functions to deliver integrated work for national and international brands.
Real-world case studies
Students had the opportunity to explore real-world examples: how global brands structure social and creator activations, measure engagement, and adapt to platform trends. Case studies grounded the conversation in what actually happens inside agencies and client teams, not just theory.
Why sessions like this matter
For students entering digital marketing, hearing from practitioners closes the gap between classroom concepts and day-to-day agency work: briefing creators, aligning with client stakeholders, reading performance data, and making strategic trade-offs under deadline pressure.
For me, it was a pleasure to share experience, hear fresh perspectives, and connect with talented students. Thanks to H-FARM College for the invitation, and to everyone who joined the session.
Social media & creator marketing
Social media is not a standalone channel, it is a lever for brand positioning, reputation, and community engagement. Strategies need to refine every detail of a brand's online presence and integrate creator and influencer partnerships where they add cultural relevance and measurable impact.